“There is only one valid definition of business purpose: to create a customer. The customer is the foundation of a business and keeps it in existence. He alone gives employment … Because it is the purpose to create a customer, any business enterprise has two, and only two, basic functions: marketing and innovation.“ (Peter Drucker)
“The degree to which people can spread their positive feelings about your product to those around them has more to do with the place than the person. Situations make the Salesman, so stop searching for contagious people and look instead forcontagious circumstances. Introducing your product into smaller groups of similar people who share a strong emotional attachment to each other and the group can dramatically improve the speed with which it diffuses through that community and beyond. Leveraging the conditions that enable social learning and emotional contagion fans the flames andspreads information, emotion, and your product from one person to the next.
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